Performance Marketing
The performance marketing services cover all major paid forms of online advertising. We’re highly skilled in building strategies, optimising campaigns and driving additional revenue from all of these channels.
Paid Search
Optimising your paid Google activity is essential to your business’s online success. Microsoft Ads may also play a useful role in your marketing mix. We offer support including the following:
Audit
Review your existing set up and provide unbiased feedback and advice.
Optimise your campaign mix
Ensure search, shopping and display/video are all working for you either via automated ad types like Pmax or via individual campaigns.
Optimisations of ad elements
improve ad targeting, copy, imagery, budget, goals, keywords, automations and more to achieve your goals.
Launch
Kick off new accounts and/or Build new campaigns.
Recommended partners
Stop trying to make B2C strategies work and get focused on B2B strategies that work.
Align with organic search
Strategies to improve LTV and use advocates for further growth.
Scale campaigns for key periods
Strategies for discounting and sales that limit margin erosion. Let’s chat BFCM!
Google Merchant Centre
Support and optimisations that help paid and organic shopping results.
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Paid Social
It’s incredibly easy to burn cash on paid social ads that offer little incremental value, but if used correctly, paid ads across Facebook, Instagram, TikTok, Pinterest and more can be incredibly effective at introducing your business to new customers and re-engaging old ones. Our services include:
New ad campaigns
Built and delivered, from inception to driving traffic, get campaigns that convert.
Optimisations
Across targeting, campaign types, budgeting, Ad copy and more.
Audit
Review existing activities and receive unbiased recommendations.
Creative recommendations
Creative has to work harder than ever. Includes achievable creative iteration guidance and design support for new creatives.
Performance tracking & analysis
including achievable creative iteration guidance and new creatives.
Goals
Know what success looks like and have tailored settings based on your objectives.
Shopping feed optimisations
improve ecomm feed imagery and product listings for dynamic product ads.
Remarketing
Use social channels to re-engage customers and avoid abandoned carts.
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Affiliate/Partnership Marketing
GoldLight Digital can work with you on SaaS affiliate platforms like Impact, Partnerize or Affiliate networks like Commission Factory or Rakuten to help you get more from your partners, without it costing you more commission. Initiatives include:
Platform set ups & launches
Support with program terms, creative set-up, launch messaging, platform migrations etc.
New partners
Grow your program with targeted partner recruitment
Commission Audits
Which partners are you over or under paying? Save costs instantly and re-invest that money on incremental growth
Business to Business Engagements
Create mutually beneficial relationships with non-competing businesses.
Influencer Marketing
Recruit and manage influencers and content creators to promote your products & services
Cashback & Loyalty Strategies
How do you use these big partners effectively and ensure they add value?
Communication strategies
Ensure you send the right messages to your partner in a way that gets engagement.
Process refinement
Get efficient and automate running your partnership program.
Channel assessment
Should you launch an affiliate marketing campaign, should you stop? Get an unbiased appraisal.
Fraud prevention
The biggest threat to an effective affiliate program is so often ignored or not understood.
Micro-Affiliates
Transform your customers aka brand advocates into micro-affiliates.
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Programmatic
Programmatic can be a great tool to ensure customer close to purchasing don’t forget to complete their order. Key areas we cover here include:
Channel assessment
Is programmatic advertising right for you? Find out how it could add value.
New partner/platform recommendations
across targeting, campaign types, budgeting etc
Deep performance analysis
Look beyond platform metrics to true ROI and find out what programmatic really delivers for you.
Creative / feed optimisations
Make you ads more engaging with creative improvements.
Retargeting & prospecting strategies
Align budgets and targeting to wider objectives.
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Influencer / Content Creator
This is a really tricky channel to get right, but done well you can really elevate your brand. We can help you get started or improve what you’re doing:
Launch new activity
We can complete the set-up process to get you up and running on a creator platform.
Strategy & reward model
Create a win/win scenario that engages relevant creators to promote your website or products cost effectively.
Creator recruitment
Work with new partners to reach a new audience.
Competitor intelligence
Strategies from your industry that you can replicate or deviate from.
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Display Advertising
For brands looking to grow their awareness, display advertising might be a good option. We can assist:
Targeted Partnerships
Plan and book activity to grow your brand. This might include homepage take-overs, advertorial, email placements and more.
Display networks
Run ads dynamically to reach targeted users
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