Organic & Owned Media
Using your own website and marketing channels can be a very cost effective way to grow your business and should never be ignored. When these channels can work in tandem with your paid advertising, you can get more out of both
Organic Search
The best kind of traffic is free traffic. Whilst SEO has been with us for a long time, GEO (Generative Engine Optimisation) is relatively new but becoming increasingly important. GoldLight Digital can help you navigate this space:
Strategic alignment with paid search
Ensure your paid search isn’t cannibalising your organic efforts.
GEO Support
Not sure where to start with optimising for AI? We provide guidance.
Recommendations for improving performance
Audit and identify areas for improvement from site speed to page relevance.
Identify key areas for growth
Which keywords / search terms aren’t delivering for you?
Introductions to SEO agencies/partners
We’re not an SEO agency, but would be happy to introduce you to someone that can help with deeper expert knowledge in this space.
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Organic Social
It’s incredibly easy to burn cash on paid social ads that offer little incremental value, but the if used correctly, paid ads across Facebook, Instagram, TikTok, Pinterest and more can be incredibly effective at introducing your business to new customers and re-engaging old ones. Our services include:
Organic posting schedule
build a plan that delivers to an over arching strategy.
Boosting strategy
What to boost, how much to spend etc.
Post ideas and recommendations
optimised content that fit into the schedule.
Influencer collaboration strategy
including achievable creative iteration guidance and new creatives.
Social Shopping support
Ensure your Facebook shop & TikTok shop (available soon) are fully functioning and optimised.
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CRM (Email & SMS) & Lead Generation
Email and SMS are a highly cost-effective ways to communicate with your customers, having the right strategy and execution can have a huge effect on your bottom line. We help with:
Communication Strategy
Have a plan for sharing promotions, new product launches and more.
Tech platform guidance
Ensure you have the tools for success.
Optimise flow executions
Grow your program with targeted partner recruitment
Lead generation activity
Via onsite strategies and paid advertising across a range or partners and platforms for profitable CPLs.
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