So we can get to know you.
Get to know us.
20+ years of industry experience
GoldLight Digital was founded in 2025 by experienced digital marketer Roger Lee. With over 20 years at the sharp end of online advertising, most recently leading the Performance Marketing team at retail group Brand Collective. Roger understands deeply the opportunities and challenges in this space across all mediums, this means we provide the services you need rather than trying to sell you services that don’t align.
As Digital Marketing continually evolves at an ever-increasing pace, with AI giving us short-cuts and simplifications that come with their own complexity, executing in a congested space becomes harder. With a little help from GoldLight Digital you will see improvements to the metrics that make your business more profitable and efficiently grow your customer base.
We’re based in Australia but work globally with businesses of all shapes and sizes.
OUR MISSION
OUR MISSION
Light Up your digital marketing
We help you understand what you’re digital marketing is doing, and then help you get more out of your digital marketing spend.
We do that by identifying opportunities to reduce ineffective marketing spend, optimising existing campaigns and launching new complimentary activity specific to your goals and objectives.
There is no one size fits all solution or magic playbook here. Our service is designed to create tailored solution that work for you. Optimisations can come by focusing on specific digital marketing platforms like Google Ads, Meta ads, Affiliate Engagements or by looking more holistically at your full marketing mix and adjusting the balance and focus between mediums.
Getting you the best value.
Pricing & Contracts
Our pricing and contracts follow the same principles as our work – it’s about putting you first and getting you better value.
Therefore, as standard we don’t charge by the hour or on commission and we don’t have lock in contracts that you can’t escape from.
After a free consultation process to establish what you need and how we can help, you’ll be given a Statement of work detailing the items needed to reach your goals and a fixed cost for that engagement. If working to a limited budget we can plan the most important activities to align.
By setting you on the path to success, we’re confident that the cost savings and/or additional revenue that we can drive, will pay for the cost of our fees multiple times over.
If you do want ongoing support a flat monthly fee can be agreed with a 30-day cancelation clause.
Get in touch for a free consultation to get more specific pricing guidance.
Meet The Founder
Whilst GoldLight Digital is a new business, founder Roger Lee has been working in the industry for a long time, helping the businesses he has worked for and with to gain new customers online through a wide variety of advertising channels. Over this time he’s played a part in over $1 billion of online transactions through affiliate partners and retail stores.
“What I’ve enjoyed most about my career so far is helping businesses grow. Watching sales come in as a direct result of new marketing activity never gets old. I’ve started GoldLight Digital so that I can help businesses achieve that growth without wasting money on ineffective ad strategies. Plenty of businesses are spending valuable money and time on digital marketing activity that offers non-incremental and non-profitable returns. I know with a little help they could achieve a lot more, with that effort and spend.”
Roger Lee - Strategist & Founder
Roger in the media
Speaking, Judging & Podcasting
Add to Cart
RIP Marketing Funnels: Exploring the New Age of Partnerships.
Roger joins Impact’s Adam Furness and Add to Cart’s Nathan Bush to talk about how influencers, content creators and emerging technologies are changing the way we view the marketing funnel via key partnerships.
Online Retailer
Unlocking the Power of Data: Insights for Businesses of All Sizes.
Roger took to the stage in Sydney to talk through how data influences his work at Brand Collective, managing multi-channel paid advertising for 19 fashion and footwear brands.
Power Retail
20 Questions covering everything from digital advertising, travel, reading and Profiteroles.
The Customer Show
How Brand Collective manages 16 brands across multiple channels and maximises brand performance through data-driven strategies in paid and affiliate marketing
This this talk Roger took the audience through the strategies he and his team employed to leverage data for improved results and successfully launching new brands into the Australian market.
Intrigue Madverse
Emerging Tech Trends - The Future of Marketing Automation
Roger lead a panel of industry leaders through their thoughts and experiences with AI so far.
iab Affiliate Market Handbook
Back in 2016 Roger contributed to a handbook to guide new starters into the world of affiliate. Whilst the space has changed a lot in the last decade, most of the core principles remain the same.