Multi Channel Activities
Working effectively across channels is at the heart of GoldLight Digital.
Whether you’re a new business working out where to start or a long established online business we can help set you up for success.
Omni-Channel Solutions
A holistic approach to all your digital marketing activity, designed to identify the main opportunities and challenges to growth, and create strategies to resolve them. Services may include:
Full funnel strategy
Ensuring that you cost effectively introduce new customers to your brand and translate that in to conversions.
Bespoke B2B Solutions
Stop trying to make B2C strategies work and get focused on B2B strategies that work.
Post purchase trends & customer lifetime value
Strategies to improve LTV and use advocates for further growth.
Promotional guidance
Strategies for discounting and sales that limit margin erosion. Let’s chat BFCM!
Short term support
Support at peak periods or covering gaps in employees.
Tech Audit
Meet tech partners that can help your business jump forward and avoid paying for tech you don’t use.
Full unbiased audit
Covering of every existing channel, ensuring they work in harmony to maximise your return.
Competitor intelligence
What are your direct competitors doing in this space and how to do you compare? Get actionable learnings.
Key metric guidance
setting ROI targets, channel budgets, channel objectives etc.
Marketing intelligence / Reporting
Giving you access to the data you need to make informed decisions. Accurate and unbiased cross channel analytics is vital for any scaling Ecomm brand.
Branding building
Grow your brand awareness with aligned messaging across channels.
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Data Analytics
GoldLight Digital has partnered with a number of data analytics and marketing intelligence platforms so that you can learn more about what works and what doesn’t. This is crucial to getting the most out of your digital marketing spend.
Platform Selection
We offer a range of solutions, from recommendation of top platforms to free options that still give you way more than Google Analytics.
Expert Guidance
What are the data points that really matter and how should they shape your marketing?
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E-commerce Support
Delivering a functional onsite experience is a vital element to get the most out of your digital marketing. We can provide guidance to ensure you’re ready to receive more traffic:
Improve onsite conversion rates
Audit and recommend improvements.
Identify customer pain points
What information is missing.
Cart Abandonment Reduction
Keep customers onsite longer and/or bring them back.
Analyse traffic quality
Conversion rate by traffic source, understand what works and what needs improving.
AI in Ecomm
How to use AI to boost search engine rankings and conversions.
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Start Up Support
If you’re launching a new business or are new to promoting your offline business online, we’ll get you online and set up with the marketing channels that you need. Talk to us about what you need from the below:
Website
Website design and build, content creation, domain and hosting set up and management. Websites can be transactional or used to drive enquiries.
Get Social
Launch and optimise social channels with the right tone of voice and path to success.
Ad Launch
Get started with relevant advertising channels, using recommended budgets. We can create ad content if needed. Learn more about our performance marketing solutions.
Branding
Professionally designed logo, colour schemes, fonts, tag lines, tone of voice and more in branding guideline document.
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UGC Video Solutions
Great Video content is the holy grail of ecomm currently, but it’s hard to produce engaging and useful content at scale or process UGC efficiently. AI isn’t the silver bullet if you want to retain customer trust. Once you’ve got content the next challenge is getting the right customers to see the right videos or clips applicable to their needs.
GoldLight Digital has partnered with an amazing technology that facilitates video collection, curation, connection and conversion.
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Award Entry Support
Whether you’re a retailer, agency, tech platform or publisher, winning awards looks and feels great. It can also be a big help to gaining new business in either the B2B and B2C space, by validating what you do.
With experience winning and judging awards, GoldLight Digital can assist with:
Project Strategy
It helps to be thinking about what you want to be recognised for before you start the work. This ensures that what you deliver is truly award worthy and not just best practice delivery.
Award Identification
Which awards should you be targeting, when are they and which categories will resonate best with your target customers.
Award Entries
Judging between entries can come down to really marginal differences. Ensure your entry gets the edge and ticks all boxes possible.
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