Performance Marketing
Paid Search
Chances are someone is searching for a product like yours right now.
We help them find you and not your competitor, whilst eliminating wasted spend.
Optimising your paid Google activity is essential to your business’s online success. Microsoft Ads may also play a useful role in your marketing mix.
We offer support including the following:
Audit
Review your existing set up and provide unbiased feedback and advice.
Optimise your campaign mix
Ensure search, shopping and display/video are all working for you either via automated ad types like Pmax or via individual campaigns.
Optimisations of ad elements
improve ad targeting, copy, imagery, budget, goals, keywords, automations and more to achieve your goals.
Launch
Kick off new accounts and/or Build new campaigns.
Recommended partners
Stop trying to make B2C strategies work and get focused on B2B strategies that work.
Align with organic search
Strategies to improve LTV and use advocates for further growth.
Scale campaigns for key periods
Strategies for discounting and sales that limit margin erosion. Let’s chat BFCM!
Google Merchant Centre
Support and optimisations that help paid and organic shopping results.
For More Information:
Paid Search Case Study
The Challenge
Working with a well known establishment in the education sector from November 2025 to optimise their Google Ads performance after they’ve endured a long time without seeing positive returns.
It’s low volume but high value leads across multiple countries.
Methodology
Key elements to getting this account functioning:
Ad Copy - Speaking to the customer with the information they needed and aligning to the key search terms.
Keywords - Expanding coverage and moving to broad-match where relevant
Budget - Assigned where it works best, and kept under control
Bid Strategy - Focusing on conversions over traffic
Images - Stand out when possible
This was simply a case of optimising what was already there. No tracking fixes or new campaigns required. Doing the basic well, was enough to completely change the performance of this activity.
Can’t wait to see how it continues to grow from here!
Results
Leads Up
500%
CPC Down
62%
Cost Down
30%
Summary
Even after reducing costs to a designated budget, this business is now receiving a lot more leads, because the traffic quality has gone up.
They’re now getting as many leads per month as they were previously getting in almost a year!
This activity has rapidly gone from burning through ad dollars to a profitable channel.
