Target ROI Calculator
What should your return be?
When planning digital marketing activity, it’s important to set an accurate ROI goal to achieve profitability.
We have built the below calculator so that you can factor in the key elements and calculate a minimum target ROI and CPA for your performance marketing campaigns.
Target ROI Calculator
Enter your own data below, or use the defaults as rough assumptions to calculate your own ROI targets.
This data is not recorded by us.
Category
Metric
Value
Basket
Average Order Value
$
Margin
Average Margin (pre-discount)
%
Tax
%
Discount
Average Discount
%
Shipping
Free Shipping Cost
$
Customers Getting Free Shipping
%
Returns
Returns Rate
%
Cost of returns shipping
$
Overlap
% of sales touched by another channel
%
Incrementality
% of sales expected anyway
%
Non-trackable
Offline & Non-trackable revenue (multiplier)
%
LTV
Customer's purchasing again at same value (multiplier)
%