Multi-Channel Marketing Engagements
Omni-Channel Activities
Working effectively across channels is at the heart of GoldLight Digital.
Whether you’re a new business working out where to start or a long established online business we can help set you up for success.
A holistic approach to all your digital marketing activity, designed to identify the main opportunities and challenges to growth, and create strategies to resolve them.
Services include:
Full funnel strategy
Ensuring that you cost effectively introduce new customers to your brand and translate that in to conversions.
Bespoke B2B Solutions
Stop trying to make B2C strategies work and get focused on B2B strategies that work.
Post purchase trends & customer lifetime value
Strategies to improve LTV and use advocates for further growth.
Promotional guidance
Strategies for discounting and sales that limit margin erosion. Let’s chat BFCM!
Short term support
Support at peak periods or covering gaps in employees.
Tech Audit
Meet tech partners that can help your business jump forward and avoid paying for tech you don’t use.
Full unbiased audit
Covering of every existing channel, ensuring they work in harmony to maximise your return.
Competitor intelligence
What are your direct competitors doing in this space and how to do you compare? Get actionable learnings.
Key metric guidance
setting ROI targets, channel budgets, channel objectives etc.
Marketing intelligence / Reporting
Giving you access to the data you need to make informed decisions. Accurate and unbiased cross channel analytics is vital for any scaling Ecomm brand.
Branding building
Grow your brand awareness with aligned messaging across channels.
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