Attribution

As part of our series of blog articles for Power Retail covering data in performance marketing, we’ve gone deep on attribution.

Having spent an unhealthy amount of time trying to make sense of attribution data that doesn’t align or tell the full story, this article shares the learnings and important things to consider when you’re trying to figure out what’s actually driving you sales or leads.

Read the full article here:

https://powerretail.com.au/goldlight-on-the-elusive-solution-for-attribution/